Internet of Things should deliver consumer experiences that were not possible 2-3 years ago. These new experiences not only deliver consumer value but awe and delight as well. Products that tap into these human emotions will become the corner stones of tomorrows connected reality.
IoTC works with some of the most innovative companies in the IoT space across different markets and consumer segments. Based on the data the we have collected and analyzed there are three interesting questions to ask when approaching consumer based IoT products:
- Does the product leverage ambient intelligence as the consumer interface?
- What is the unprecedented consumer experiences created from the product?
- How does the product connect with other products to deliver unique consumer services?
We find the data produced from these questions become extremely valuable inputs for product development, marketing and consumer acquisition.