The IoTC went coast-to-coast this week, speaking at the Smart Home Summit in Palo Alto on Tuesday, November 1st, and then again at the ad:tech conference in New York on Thursday, November 3rd.
At the Smart Home Summit, IoTC CEO & President Greg Kahn was joined by fellow IoTC members Scott Harkins of Honeywell and Nate Williams of August to discuss the critical role of partnerships for companies in the smart home ecosystem and how to best forge successful partnerships. Also on the panel were Anoop Mohan of Comcast and Brett Worthington of SmartThings.
At ad:tech, the leading advertising and marketing technology conference, IoTC Advisor Ohad Zeira of Verizon led a panel discussion on "IoT and the Marketing Revolution." The panel included IoTC member John Burbank of Nielsen along with executives from IBM, Philips, Kiip, and Hiku. Ohad moderated a lively discussion on the hot topic of how advertisers can leverage data from IoT sensors and devices for the targeting of ads, but the panelists also shared some great insights on how IoT can augment brand storytelling and brand experiences for marketers.