In an event co-hosted with Disney Media Networks, the IoTC convened a panel of experts at CES to explore how media & entertainment will evolve in the Third Wave age of IoT. Held on Thursday, January 5th at the Four Seasons Hotel of Las Vegas, the "Future of Connected Screens" event was comprised of executives from ESPN, Nielsen, Nissan, Parks Associates, Team One, and Brand Innovators. Brett Sappington from Parks Associates kicked the morning off with some valuable research charting the steady growth of connected device ownership by consumers, along with data on how newer technologies like Virtual Reality, wearables, connected cars, and voice recognition/command are starting to gain traction.
The panel conversation then delved into some of the most exciting opportunities in connected screens for businesses, including the success of voice-control technology like the Amazon Echo, and the potential for virtual reality to transform entertainment. The group also discussed how data collected from IoT devices can augment storytelling experiences for marketers & advertisers, but that better measurement capabilities would be an important precedent to unlocking advertiser investment, which would in turn subsidize and accelerate consumer adoption of IoT.