Good morning IoT Community,
It’s been an exciting few weeks for the IoTC. With the addition of Tile and HelloTech, we are now 37 companies strong. Welcome to our new members!
This edition of the IoT Insiders Newsletter focuses on news and research surrounding the growing connected vehicles market. According to recent research from Statista, this sector will generate $19.3 billion in revenue in North America by 2021. There are major implications for city planners, oil/gas companies, insurance companies, retailers, shipping firms and content companies among others, and you’ll see much more coverage of this space from us the back half of the year.
As always, we welcome your opinions and views. Share your ideas via our LinkedIn channel or Twitter handle @iotconsortium.
Enjoy the weekend.
IOTC FACTS AND FIGURES OF THE WEEK
McKinsey’s most recent Connected Car survey data indicates that younger and middle-aged drivers, as well as those spending significant time in their car, are more interested in data-enabled services and features. Source: McKinsey “Monetizing Car Data”
Survey sample was ~1,000 automotive and technology executives (published by Mobile World Live). Although results were somewhat dependent on the type of business respondents were in, there was significant consensus about legacy automakers being dominant. Source: Gemalto, “Connected Cars: From Here to Autonomy”
KPMG found 85% of automakers admit that their organizations were breached in the past two years, perhaps due to the fact that only 32% of them have invested in information security in the last year. Source: KPMG “Consumer Loss Barometer”
Percent of respondents stating feature is “Very Important” to them. Examples of the “latest driver technology” posed to respondents were steering/parking assistance, adaptive cruise, and keyless entry/ignition , while “passenger technology” was described as audio/video streaming and social network connectivity. There were no differences between genders, but higher income respondents rated these more often. Survey sampled 22,000 consumers 15+ in 17 different countries. Source: GfK “Importance of Different Vehicle Features”
DOWNLOAD PARKS ASSOCIATES RESEARCH WHITE PAPER
Parks Associates have released a white paper available for download for IoT Insider Newsletter subscribers entitled Impact of Voice on Connected Consumer Markets.
The arrival and growth of voice control have catalyzed a major market transformation in both the UX and UI for a variety of devices. Voice control and voice-based technologies have experienced massive growth in the past five years within the consumer market, and they are rapidly changing and influencing adoption of voice-controlled products.
This white paper addresses:
Defining the Voice Control Market
Consumer Adoption and Use
Market Shift Factors
IN THE NEWS
Volvo and Audi are looking to do more with Android in its forthcoming connected vehicles, the companies announced before the Google I/O developer conference. The companies showed off the fruits of this deeper integration at the event in San Jose, which went beyond entertainment and navigation to help drivers and passengers control AC, windows, sunroof and more via Android.
Ford Motor Co.’s new President and CEO Jim Hackett expects Ford’s ventures into self-driving cars and the massive amounts of data they generate will become profitable enough to help carry the automaker through the highs and lows of automotive sales cycles. And, he said, they will boost earnings and value for the automaker.
The city of San Francisco wants to gain immediate warrantless access to autonomous vehicle (AV) technology, data and/or video recording in the event of an accident, according to a letter to the Department of Motor Vehicles from San Francisco County Transportation Authority Executive Director Tilly Chang.
Google is racking up more patents than most automakers on connected and self-driving cars.
Nissan will soon launch advanced connectivity features for the Micra, Sunny and Terrano. To go on sale in India soon, the cars will connect via an app on the owner’s phone to offer features like service reminders, GPS tracking and vehicle diagnostics.
UPDATES FROM OUR MEMBERS
Nestlé is bringing Amazon Alexa customers a unique "visual voice browsing" experience for the kitchen with the debut of the GoodNes skill for Amazon Alexa. Alexa device customers can now enhance their cooking experience with voice instructions, and a visual guide that allows users to hear and see recipe steps in their paired web browser, along with access to nutritional information, ingredients, fun facts and how-to videos designed to help consumers learn new cooking techniques.
On May 26 Stringify announced a suite of advanced tools for makers. There are three groups of tools that enthusiasts can leverage to enhance their DIY projects including a Developer Module, a Connected Suite of Things and a Function Suite of Things. Blog post is here. Secondly, Stringify is making the NBA Finals Thing available again this year. When used in conjunction with colored bulbs and connected speakers via SmartThings, the entertainment experience changes dramatically. For more info, there are additional Flow Ideas here: Stringify NBA Championship Flows
NXP is hosting an upcoming event in San Jose. Register here!
JOB OPENINGS WITH OUR MEMBERS
Unacast is hiring a Data Scientist to strengthen their analytics and product development capabilities. As a Data Scientist at Unacast, you will help drive a data-first culture across the company. As the first Data Scientist in the NYC offices you will spearhead our efforts, and over time build our Data Science presence in the US. Your main tasks will be to analyze and visualize data, provide insights to product development initiatives, and to empower Unacast to improve its data quality and make better data-driven decisions in general. Your role will actively contribute in improve existing and new products, ensuring high data quality on both supply and demand side, data scoring, fraud detection, and incorporation of new data sources. Click here to find out more.
August is looking for a Director of Business Development. As Director of Business Development, you will be responsible for proposing, establishing and implementing the general strategy for August’s business development, working closely together with the CRO, Vice President of Product Management and the entire Leadership team. You will be responsible for adding partners and strategic revenue clients to our business. Click here to find out more.
Indiegogo is hiring a Sr. Marketing Manager - Partnerships who will be responsible for driving the strategy and execution for one of Indiegogo’s most central partners. This is a high visibility role on a quickly growing business. Primary responsibilities will include driving all marketing strategy and execution to achieve business development and growth goals for partnership. This will include, but is not limited to, digital marketing, content marketing, and email marketing programs. Ability to determine marketing objectives, execute marketing programs on time and within budget, and manage cross-functional stakeholders effectively will determine success in the role. Click here to find out more.
Indiegogo is hiring a Marketing Manager, New Business who will be responsible for driving the strategy and execution for Indiegogo’s enterprise business. his is a high visibility role on a quickly growing business. Primary responsibilities will include collaborating with outreach team to drive marketing strategy and execution to achieve business development and growth goals for partnership. This will include, but is not limited to, digital marketing, experiential marketing, content marketing, and email marketing programs. Ability to determine marketing objectives, execute marketing programs on time and within budget, and manage cross-functional stakeholders effectively will determine success in the role. Clear understanding of enterprise business motivations is critical. This position reports to the Head of Integrated Marketing. Click here to find out more.