IoTC Webinar Series: Citizen Engagement in Smart Cities


Citizen Engagement in Smart Cities

A recent economist study of 12 global cities last year found that while residents feel empowered to guide municipal improvements in areas like social or waste services, only 15% believe that they can influence smart cities projects specifically.

As corporate innovators and municipal leaders work to create efficiencies and quality of life improvements in areas including physical and digital infrastructure, public safety, transportation, traffic management, energy usage, and more, it is increasingly important that citizens — the users — remain central to dialogue and development processes.

Smart city technology should make citizens’ life more efficient, and leaders bear the burden of articulating and demonstrating product and service value.

This webinar will seek to highlight how effective outreach and engagement strategies are essential to sustainable smart cities business models.

Our expert speaker will discuss this topic and offer an open text Q&A after the sessions.

If you can’t attend the live session, the recording will be available to everyone that registers.


Maddie Callis

Maddie Callis, City Possible

Maddie Callis leads Mastercard’s City Possible platform, a new partnership model formed to unite the private and public sectors to benefit cities and drive inclusive, sustainable growth. Maddie works closely with Mastercard’s regional teams, City governments and corporate partners to co-develop and scale urban solutions. Prior to joining Mastercard, Maddie worked at start-ups and nonprofits where she held leadership roles in operations and partnership development. She received a Master’s in Psychology from Teachers College, Columbia University and served as a Rotary International Fellow in Rio de Janeiro, Brazil where she worked in favelas and pursued graduate studies.

City Possible – Pioneered by MasterCard

Every month, the world’s urban population grows by 6 million – that’s the same number of people currently living in Singapore or Toronto. All cities share common concerns and want to provide things like safety, cleanliness, affordability, economic opportunity. There is an opportunity for cities to address their common challenges collectively: the collective super-power of cities is their ability to collaborate. By building City Possible, a global network of cities, Mastercard is helping to organize the transfer of learnings between cities and to create a path for scaling solutions for common challenges. Join us on Wednesday, April 10th to discuss Mastercard’s City Possible network, our learnings and opportunities to contribute to urban innovation.